Customer segments
Target meaningful groups instead of exporting a static list.
Email Marketing
Send campaigns based on what the customer and vehicle actually need next.
Build targeted email campaigns from service history, vehicle context, consent, timing, and customer segments already inside ShopWrk.
Book a demo See your workflow, not a canned tour
MarketingLive workspace
Overview
Marketing
Customers
Automations
Reports
Audience preview
Spring ceramic maintenance
Eligible customers
428
Ready for review · not sent
Focused: Ceramic jobs · 9–15 months
Interactive product representation using illustrative example data.
The operational problem
A giant customer blast ignores why someone should come back.
Disconnected email tools lose service history, vehicle context, consent, and campaign outcomes, so the message becomes generic.
Service-history segments
Consent-aware audiences
Replies connected to CRM
How it works
One connected workflow, from signal to completed work.
- 01
Define the audience
Filter by service, vehicle, visit timing, status, location, and recorded contact permission.
- 02
Build and review
Create the content and preview who will receive it before scheduling.
- 03
Continue the conversation
Route replies and resulting opportunities into the connected customer workflow.
What it can do
The feature-specific tools behind the outcome.
Personalization
Use relevant customer, vehicle, and service details in approved campaign content.
Review and scheduling
Preview content and audience before setting the send time.
Campaign attribution
Follow responses into conversations, opportunities, estimates, and booked work.
A timely maintenance campaign
Ceramic customers hear from the shop when maintenance is relevant.
The shop targets customers nine to fifteen months after a coating, excludes recent visits and people without permission, and personalizes the vehicle and prior package.
Audience based on service date
Consent exclusions applied
Responses enter the shared inbox
The measurable operating outcome
Relevant campaigns grounded in the customer record.
Select the right audience, personalize the message, require review, and connect responses back to the inbox and CRM.
Service-history segments
Consent-aware audiences
Replies connected to CRM
Connected ShopWrk
Keep exploring the workflow around this page.
Each page connects to the customer, vehicle, conversation, work, and money already in ShopWrk.
Frequently asked questions
Questions about Email Marketing.
Can I segment by previous service?
Yes. Customer and vehicle history can support relevant audiences based on service, timing, status, and other shop context.
Can I review the audience before sending?
Yes. Campaign content and recipients should be previewed before scheduling or sending.
Where do email replies go?
Connected replies can return to the unified customer conversation and CRM workflow.
See Email Marketing in your workflow
Bring the whole shop into one operating system.
We will map ShopWrk to your lead flow, services, calendar, and team, the way your shop already works.
Book a demo Built around your real shop workflow